Scrub a Lil Deepa™: 

Our Mission

At Scrub a Lil Deepa™, our mission is to give back through fun health-based education and to use our innovative product line as a tool for positive impact. Based in South Jersey, we’ve created skincare, haircare, beard care, and wellness product lines that empower people to look and feel their best.

What began with a single organic coconut scrub recipe blossomed into a business driven by passion and purpose. We’ve crafted dozens of unique, smart-label products, selling over 10,000 items in just a few years. Heading into 2025, with 90% of our sales made face-to-face, we cherish the genuine connections we’ve built and the joy of seeing customers return time and again.

Our approach is holistic, focusing on treating your body right—inside and out. While effective products are at the heart of what we do, we believe education is just as important. Deepa, our founder and lead formulator, is completing her degree in organic skincare formulation and actively shares her knowledge through in-person classes, with plans to expand online. Teaching and inspiring others to take charge of their wellness journey is central to our purpose.

As we grow, we’re looking to expand our reach and increase our impact, staying true to our roots while embracing new opportunities. Dan, Deepa’s husband, has recently dedicated more time to help meet the growing demand for our products and support our vision for the future.

Giving back is a cornerstone of our mission. We prioritize sourcing ingredients locally whenever possible, supporting South Jersey’s vibrant small business community and highlighting the efforts of fellow entrepreneurs. We’re committed to creating a space where healthy options and sustainable practices come together to benefit our customers and community alike.

Whether you’re part of our local community or discovering us from afar, we’re excited to bring you the best of indie skincare. Our products are designed with effectiveness, longevity, and your health at the forefront. Thank you for supporting our small business and joining us on this exciting journey. Together, we’re redefining what it means to care for ourselves, our communities, and the world around us.