Photorealistic image of two soap product boxes on a beige surface. One box is labeled ‘Synthetic Detergent’ and the other is labeled ‘pH-Balanced Soap,’ illustrating the rebranding of synthetic detergent cleansers.
GENTLE CLEANSERS NATURAL VS SYNTHETIC SKINCARE PH BALANCED CLEANSER SKIN BARRIER HEALTH SOAP INGREDIENTS EXPLAINED SOAP REBRANDING SYNTHETIC DETERGENT (SYNDET) TRUE SOAP VS SYNDET
The Rebranding of "Synthetic Detergent" to "pH Balanced" Soaps and What You Should Know About Your Soap

Most “pH-balanced” soaps on shelves aren’t true soaps at all—they’re synthetic detergent cleansers, or syndets. This article unpacks how the industry quietly rebranded “synthetic detergent” into gentler...

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